Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given networks.
The Santa Barbara, California-based company provides a platform for tracking advertising and affiliate performance. Affiliates are those publishers — ranging from online magazines to individuals’ blogs — that include links to the brand’s product in their editorial content or elsewhere.
When a reader clicks on the link — say, a link to a mentioned Canon camera in a story about the latest photographic innovations — and buys that product, the publisher gets a fee.
The post Impact Radius’ new tool lets brands find more possible partners for affiliate links appeared first on Marketing Land.
SOURCE: Affiliate Marketing – Marketing Land – Read entire story here.