Why Do Some Businesses Avoid Pay-Per-Click Advertising?

When people search online, they want value, and most have realized that this value comes more from organic results. This likely explains why 94 percent of Google clicks occur on organic results as opposed to PPC ads. Accidental Clicks Cost Money The beauty of PPC ads is that you will only be charged if someone actually clicks on your ad. As it turns out, though, this can be a blessing as well as a curse. Even if the consumer doesn’t make a purchase after clicking your advertisement, your enterprise will still pay. Worse, someone could unconsciously click the ad and you will still be charged. A lot of companies don’t…
Article by Netpreneur Summit. Read entire story here.