Online Returns Will Put a Damper on Online Sales

PACEDm.com Several reports indicate that during the 2016 holiday season, there was an increase in conversions from paid search advertising. Compared to 2015, the 2016 holiday season provided an increase of conversions by 18.63%, impressions up by 35.7%, and the average cost per click for paid search advertising increased 1.56%, while at the same time the average value of an order was reduced by 5.4% NetElixir, a search marketing company, took a look at the statistics from the 2016 holiday season as compared to the previous year’s holiday season. The United States were broken down as follows: The largest increase of orders that were placed online occurred in the southern …
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