Improve Your CTR for PLAs – Use Naked Chicks!

The BlackHatters were told (thanks guys) about this new and innovative way to improve the CTR rate of your Product Listing Ads (PLA’s) that Firstbathrooms.com has come up with… Using Naked Chicks in your images! Check out this ad for the term ‘shower enclosures’… Nice! They have used a naked girl to model in their shower enclosure image! Definitely makes their ad stand out from their competitors! And whats even better is when you link through to their landing page, there is a choice of close up images of their shower enclosure… Liking the photos!  We are sure this must have improved their CTR but we wonder if their conversion rate has increased…
Article by Black Hat PPC. Read entire story here.