Do your Facebook Posts Engage More, or Sell More?

By September 2016, about 1.18 billion people were active on Facebook, daily. Hence, Facebook is one of the best social media platforms for marketers. The headache for most marketers is growing a brand’s market on Facebook with each new like or share earned, and strike a balance between selling and engaging the audience. That’s where the 80/20 rule applies. This Pareto-type of principle maintains that 80% of a brand’s Facebook posts should be engaging content while 20% should be sales. If you make a minimum of five posts in a day, only one post should be a sales pitch. That way, you will only have about five salesy …
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