Damage Control 101: Learn How Your Brand Can Survive Social Media Backlash

The advent of social media has irreversibly changed communication. Not only has it made access to information faster, it has also blurred the communication lines that divide brands and consumers. Now, companies have a closer, more personal way of reaching their target market, and consumers have an easier time keeping track of their favorite brands. This leap in communication and advertising practices, however, also comes with drawbacks. One of these is that brands are now more exposed to reputational damage through social media backlash. Because social media news, whether true or fabricated, can be published and disseminated quickly, reputation management has become a more pressing matter that companies should take seriously. What…
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