BuzzFeed: How To Generate Video Content On Digital Medium

Jonathan Perelman is interviewed in this short clip about Buzzfeed and generating Video Content. He said they are one of the largest content creators on YouTube now. The key is creating something that people want to share. Their formula for success hinges on three pillars as he describes it. Providing emotional content in the form of a gift … something that lifts your spirits on an emotional level, makes you feel better. His second pillar is Identity, creating something that speaks about you – who you are, and the third is informational – creating interesting content that provides information that is easily consumable, in a unique and different way. All of their video material is original content. They …
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