Get 3X the conversion rate by adding a second “option,” research finds

Using university research, I’m going to show you these: The exact number of products to have on a category page Why you should not just have one product This specific range of buying options will give you a conversion rate boost If you sell one product, you may have a 9% conversion rate. If you sell two similar products, one of your products may now sell at 32%. The study was conducted by having research participants answer this survey about a DVD player: 9% chose “I would buy the Sony DVD player.” 91% chose “I would delay the decision to look for more options.” Then, this survey was presented to another group: 32…
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